Netflix

Not so much a single innovation as the successful application and extension of an innovative business model, Netflix has impressed by building on what it already had. Taking advantage of the growing digital economy, it’s changed the way television, in particular, is accessed and absorbed

Regeneron Pharmaceuticals

2014 was the year Regeneron’s Genetics Centre became fully operational, and new research collaborations, including with Columbia University, were announced. The centre will allow Regeneron to continue its work in biopharmaceuticals

Airbnb

In 2014, Airbnb launched its first global marketing campaign – ‘Views’, by agency Pereira & O’Dell – to showcase its offerings around the world. It worked – the company has continued to grow, and Airbnb is now enshrined in tourists’ thinking

Sallie Krawcheck, Ellevate

Krawcheck’s purchase of women’s networking club 85 Broads, which she rebranded as ‘Ellevate’, has helped open up chances to professional women across the globe. In a world in which equal pay and opportunities have still not been achieved, her efforts are a welcome step

Framestore

Visual effects house Framestore garnered widespread, and deserved, praise for its work on Alfonso Cuarón’s Gravity. In 2014, it broadened its scope with work on the much-loved Paddington adaptation, as well as contributing work to Guardians of the Galaxy, Testament of Youth and Jupiter Ascending

Rewriting the way visual advertising is approached, Framestore continues to shock and surprise global audiences, and has become the go-to company for firms in need of state-of-the-art advertising features. The company has gone from strength to strength in producing standout television and online video adverts for a plethora of leading brands – from Pepsi to Vauxhall to Lynx – as well as its ongoing visual effects work. The team is over 900-strong and includes visual experts based in every corner of the globe.

Supplements

Innovation 40 - 2014

Netflix

Regeneron Pharmaceuticals

Airbnb

Sallie Krawcheck, Ellevate