Netflix

Not so much a single innovation as the successful application and extension of an innovative business model, Netflix has impressed by building on what it already had. Taking advantage of the growing digital economy, it’s changed the way television, in particular, is accessed and absorbed

Regeneron Pharmaceuticals

2014 was the year Regeneron’s Genetics Centre became fully operational, and new research collaborations, including with Columbia University, were announced. The centre will allow Regeneron to continue its work in biopharmaceuticals

Airbnb

In 2014, Airbnb launched its first global marketing campaign – ‘Views’, by agency Pereira & O’Dell – to showcase its offerings around the world. It worked – the company has continued to grow, and Airbnb is now enshrined in tourists’ thinking

Sallie Krawcheck, Ellevate

Krawcheck’s purchase of women’s networking club 85 Broads, which she rebranded as ‘Ellevate’, has helped open up chances to professional women across the globe. In a world in which equal pay and opportunities have still not been achieved, her efforts are a welcome step

MasterCard

MasterCard’s MasterCard Labs have been sown into the organisation’s DNA, creating an innovative framework and becoming the driving force behind its commercial output. The firm continues to invest heavily and push the boundaries in this direction

The multinational financial services firm that needs no introduction. MasterCard was created in 1966 to facilitate interbank payments and has since grown to become one of the most recognisable brands of both the 20th and 21st centuries. The firm stays ahead of the game by constantly assessing market needs, while creating new and diverse products and services across an array of fields and offerings. Headquartered in New York, the firm services a global client base.

Supplements

Innovation 40 - 2014

Netflix

Regeneron Pharmaceuticals

Airbnb

Sallie Krawcheck, Ellevate