Red Bull
5bn Almost five billion cans of Red Bull are consumed every year, making it the top- selling energy drink 208 Mateschitz is the richest person in Austria with $5bn, making him number 208 in the world Red Bull is an energy drink company; though one that differentiates itself from a crowded market in its astute approach […]
5bn
Almost five billion cans of Red Bull are consumed every year, making it the top- selling energy drink
208
Mateschitz is the richest person in Austria with $5bn, making him number 208 in the world
Red Bull is an energy drink company; though one that differentiates itself from a crowded market in its astute approach to marketing. Widely recognised for its many advertising campaigns and its slogan, “Red Bull gives you wings”, the company has invested a great deal in the establishment of a precise and carefully manufactured brand identity. Red Bull most noticeably invests in extreme sports such as biking, windsurfing, skateboarding, surfing and most notably Formula 1 racing, to maintain a competitive edge over its rival brands and keep within its target market of young, active people.
