Apple product launch highlights
Apple’s product launch was short on surprises but still packed a punch with a range of new releases
Apple Watch
After months of speculation over how Apple will tackle the stop-start wearable computing market, the company has finally unveiled the Apple Watch. The technology is penned for release in early 2015 at a price of $349. Its range of apps and features will include ‘digital touch’ – a feature allowing users to share drawings, heartbeats and more with other wearers.
iPhone
Apple announced both the iPhone 6 and iPhone 6 Plus, with the former sporting a 4.7-inch display and the latter stretching to 5.5 inches. The two models are far larger than the company’s previous iterations and are expected to retail at $649 and $749 respectively.
NFC payment
The company is also set to enter the mobile payments market, beginning with a new service called Apple Pay. Apple’s influence in the retail space and army of loyal followers stands the technology in good stead for the future.
Health and fitness
The company presentation revealed that health and fitness would form a key component of the Apple Watch. In addition to its existing iPhone Health app, the company announced personal trainer-like additions to its roster with ‘Move’, ‘Stand’ and ‘Exercise’ displays monitoring your daily exertions.
iTunes
Apple executive Tim Cook wrapped up the day’s proceedings by reminding everyone that he would continue to pioneer music industry developments. The conclusion also saw U2 perform on stage and announce that their newest album would be available for free on iTunes.
