Coca-Cola
Coca-Cola redefined how companies market in the 20th century, being one of the first to build a brand on both an international and local level. The firm continues to innovate and has been celebrated for its responsible marketing campaigns of late, which are outlined in a clear marketing charter. It remains one of the world’s […]
Coca-Cola redefined how companies market in the 20th century, being one of the first to build a brand on both an international and local level. The firm continues to innovate and has been celebrated for its responsible marketing campaigns of late, which are outlined in a clear marketing charter. It remains one of the world’s most recognisable brands.