Procter & Gamble
1880s P&G’s breakthrough was its ‘Ivory’ soap that floated in water $1bn Today, 24 of P&G’s brands generate more than $1bn in annual sales American consumer goods company Procter & Gamble (P&G) is proof that efforts to maintain environmental initiatives can be rewarded with profit-making. P&G’s history is enriched not only with individual product innovations, […]
1880s
P&G’s breakthrough was its ‘Ivory’ soap that floated in water
$1bn
Today, 24 of P&G’s brands generate more than $1bn in annual sales
American consumer goods company Procter & Gamble (P&G) is proof that efforts to maintain environmental initiatives can be rewarded with profit-making. P&G’s history is enriched not only with individual product innovations, but with developing entirely new product categories: its staff have over 1,000 PhDs among its 8,000 employees. Engulfing its business practices with sustainable criteria, whether it be in its formulation methods or in packaging, P&G stands as a monument to what can be achieved simultaneously in both the corporate and social sphere.
