Beats Electronics
Founded by pioneering hip hop artist Andre ‘Dr Dre’ Young and Interscope-Geffen-A&M Records Chairman Jimmy Iovine in 2008, Beats Electronics began life as an audio and consumer electronics firm, mainly producing high-end headphones. The distinctive branding led to rapid growth, with revenues of almost $1.5bn in 2013. The Santa Monica, California-based company has since expanded […]
Founded by pioneering hip hop artist Andre ‘Dr Dre’ Young and Interscope-Geffen-A&M Records Chairman Jimmy Iovine in 2008, Beats Electronics began life as an audio and consumer electronics firm, mainly producing high-end headphones. The distinctive branding led to rapid growth, with revenues of almost $1.5bn in 2013. The Santa Monica, California-based company has since expanded into car audio systems and an online music service, Beats Music, after its acquisition of start-up MOG for around $15m in 2012.