Netflix

Not so much a single innovation as the successful application and extension of an innovative business model, Netflix has impressed by building on what it already had. Taking advantage of the growing digital economy, it’s changed the way television, in particular, is accessed and absorbed

Regeneron Pharmaceuticals

2014 was the year Regeneron’s Genetics Centre became fully operational, and new research collaborations, including with Columbia University, were announced. The centre will allow Regeneron to continue its work in biopharmaceuticals

Airbnb

In 2014, Airbnb launched its first global marketing campaign – ‘Views’, by agency Pereira & O’Dell – to showcase its offerings around the world. It worked – the company has continued to grow, and Airbnb is now enshrined in tourists’ thinking

Sallie Krawcheck, Ellevate

Krawcheck’s purchase of women’s networking club 85 Broads, which she rebranded as ‘Ellevate’, has helped open up chances to professional women across the globe. In a world in which equal pay and opportunities have still not been achieved, her efforts are a welcome step

Nielsen

In October, Nielsen announced it would be partnering with Adobe to create the ratings industry’s first comprehensive measurement platform for digital content. Nielsen is already the most respected ratings reporting company, and ‘Digital Content Ratings’, with support from Adobe Analytics census data, should further cement that position

The front-runner in the global consumer solutions market, Nielsen’s work in putting together information and data, and understanding that data, has become the source of a large number of product success stories. The organisation works with a variety of clients, form multinationals to SMEs, and, as such, focuses on tailored market research that informs innovative product and service strategies. Founded in 1923, the firm’s thoroughbred reputation is known across the world, and it continues to build on its success.

Supplements

Innovation 40 - 2014

Netflix

Regeneron Pharmaceuticals

Airbnb

Sallie Krawcheck, Ellevate