Accenture looks to exploit Singapore’s innovative outlook

In a partnership with the Economic Development Board (EDB), Accenture are launching their Analytics Innovation Centre (AAIC) in Singapore with the aim of developing a better understanding of human behaviour in many aspects of working.

The information will help Accenture’s private and public clients gain a greater insight into education, procurement, health transportation and workforce effectiveness, and therefore helping them to provide better services to citizens.

Teo Lay Lim, Accenture Singapore’s managing director, told reporters: “Singapore is the ideal location for this new center because of the alignment with the country’s focus on pioneering advances in innovation, driving competitive advantage for growth, and maintaining a high level of citizen engagement.

“We believe that the intellectual property output from the center will enable a number of breakthrough solutions for our clients that will positively impact the lives of Singapore citizens. Based on our strong relationships with the Singapore government, global multinational corporations as well as leading local companies, we look forward to serving the needs of our broad client base through the unique analytical skills housed at the center – one that we see as being a genuine hub for research and innovation.”

Although primarily focused on Singapore, the information gleaned from the research at the AAIC will compliment work done by Accenture’s other research centres in Bangalore, Barcelona, Chicago, Dublin, Mumbai, New Delhi, and California.