As Millennials’ spending power increases, understanding the motivations behind their purchasing decisions will become invaluable to businesses around the world. With the help of Morning Consult’s latest report, we explore the 10 key business concerns driving this technologically savvy cohort

As companies pump increasing investment into digital marketing, consumers are inundated with more and more content. The ad industry is changing, and its quality is being sacrificed

Millennials are finally being recognised as a consumer demographic. With disposable income and an open mind, they are the ideal consumers